One Way Link Building :: Building Links For People And Search Engines

One way link building is vital.

To rank in search engines, especially in Google, you need one way links with key worded anchor text pointing to your website. Yahoo and MSN also requires one way links for rankings but the Big Goog ranks every website based on it’s inbound link profile.

Building links is very important.

Unfortunately, link building is not completely understood by many small business owners. I find most business people do not have the time to market their websites online in natural search. For those who do have the time, I have a very effective one way link building process that will not only send real people to your website but will also send the search engines to your website through targeted key worded anchor text from a trusted, authority domain.

Google loves trusted authority domains.

This one way link building process will benefit any site from local small business to websites needing broad search traffic. Obviously, the more competitive the search results needed, the more links you will need to acquire. Building links using this approach can be very effective but it is time consuming and as with any link building campaign, the amount of work required sometimes seems out of proportion for the results obtained. Fortunately, the authority and trust factor from the links you will obtain are great deal more beneficial than sheer link volume. It is always advisable to add a small number of quality links along with other linking that will add volume to your link profile. This method will provide those quality links your website needs.

The process:

To find the potential linking site you need to do a search in Google. You will be searching for Blogspot blogs that are within your site/businesses niche or topic. Blogspot blogs, or Blogger blogs, number in the millions and cover every imaginable topic on Earth. Blogger is owned by Google, so the Blogspot domain carries authority and trust within Google. Blogspot blogs are regularly monitored for spam or misuse. A few links from a regularly updated Blogger blog can do wonders for your website’s rankings.

To find Blogger blogs for your business niche, you need to do a specific search to give you specific results. Google provides the means to find these Blogger blogs with their blog search site.

http://blogsearch.google.com/blogsearch/advanced_blog_search

This page makes it very easy to locate specific blogs for specific niches. For those who cannot afford a link building campaign, Google’s blog search in invaluable.

To find the blogs we need for our one way link building task, we will need to tell the Google blog search what you are looking for. The screen shot below shows what needed to be entered. In this example, we will search for fly fishing blogs.

These search parameters returned this result. Over 5,400 Blogspot blogs about fly fishing.

Now, you are ready to get to work.

Finding the blogs is the easy part. Now you have to “fish” for what you need to get what you want.

The work:

What you are wanting from these blogs are links. One of the easiest ways to get a link is to ask for it. This method is also one of the quickest ways to not get the link you want. However, if you offer to give in return for your link, your results will improve significantly. So, here is what you need to do.

Visit each blog and look for contact information. Some bloggers on Blogspot don’t provide any so if you can’t find a email address or none is provided, go to the next blog. In this example there are 5,400.

Once you find an email address, email the blogger and ask if they accept contributed blog posts. Most will not but many will. Those that do, request that you receive a link credit, actually two links, in the post you provide. Those that allow contributions will not have a problem with this.

Next, write a blog post that is informational and not a sales pitch for your website. trust me, this can be very hard to do but will be perfected in time. Within that post body, link yo your website with a keyword or phrase that you want to rank for. You can link to your homepage but a topical sub page would be better. In the “resource” area at the bottom of the post, link to your site again using anchor text that is not keyworded. Your site name or your business name or your personal name would be good. Link to the homepage, an “about me” page, a contact page or any page other than the page linked to in the body link.

Submit the blog post and wait for it to be posted. If you write well, you may be asked to contribute again. Say yes!

Rinse and repeat.

This link building method works and can move the rankings of ANY site that implements the process. The benefit of the links will vary based on the competitiveness of the search results desired. I have seen some very competitive search phrases benefit from this link building technique. The best part about this link building method is the links to your website will actually be seen by real people who have the opportunity to visit your website from the post.

One thing to be aware of, some bloggers will request a payment for the post you provide. I would not pay for any post until I exhausted the freebie posts possibilities first. If you do pay for a post, make sure it is a one time payment. No annual payments or monthly or any of the other crazy request they may make. Also, never pay more than you think the post is worth. Personally, I think blog posts like this are worth $25.00 to $50.00 a post. If they ask for more, refuse them. Many will come around to your offer in time.

One final recommendation. Track all of the blogs you contact in a spread sheet with notes and dates. A little link building FYI.

For those who simply do not have the time to implement this one way link building campaign, you can hire me and I will build the links for you using this method, when appropriate, along with other successful link building methods. All methods are “white hat”, above board, ethical and all that.

Just send me an email or give me a call to learn more today.

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