The meta title tag is located in the top head section of each of your website’s pages. This tag has the ability to move your website in search rankings quicker than any other meta element. It is this tag that is displayed as the title for search engine results.
Affordable SEO » Affordable SEO Services » Local SEO Specialist comes from this meta title tag and should include your desired keywords and phrases. Three guesses what I am trying to rank for.
I have done extensive tests on my meta title simply to see what SEO related phrases and words drew the most traffic. I offer very affordable SEO services and have found that Affordable SEO and Affordable SEO Services send the best converting traffic to my website. Unfortunately, at the time of this writing, I am only at not quite where I would like to be for affordable SEO or affordable SEO services.
I’m working on that.
I rank much better for Local SEO Specialist. I also rank well for variations of my title tag.
It is worth noting here, many of my inbound links include affordable, local and specialist in the link text, but these rankings were greatly improved by the inclusion of these words in my title tag. Other variations of my title tag placed me in similar positions in Google but the search phrases are less competitive and send less traffic. It took about six months of testing to get my site where it is now and, as of this writing, I am still not where I want to be for Affordable SEO and Affordable SEO Services.
Your title tag is your first opportunity to confirm with the search engines what your inbound links are telling them. Your most desired keywords must be in your title tag to rank well for those words or phrases. How well you rank will depend on your inbound link count, the link text and the authority of the linking website.
Google, Yahoo and MSN give you a maximum of 66 characters in your search listing title. So, the meta title for your website needs to be no longer than 66 characters. Any characters beyond the first 66 will not be displayed.
Very Important: Every page on your website must have a separate title. Your title should never contain the words Homepage and there is absolutely no reason to include your website name or address in the title. Search engines will know your web address from your url. These are the most common mistakes I see in website titles. Don’t make these mistakes.
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