GeoCities, a longtime Internet destination and web space provider is being shut down by Yahoo. The online destination which was bought by Yahoo in 1999 for a hefty $3.6 billion apparently has no value at all according to Yahoo. Although receiving over 10 million unique monthly visitors as recently as last month, Yahoo is closing the doors.

I say this to emphasize the joke Yahoo has become as a online “business”. I am frequently asked by small business owners wanting to rank their business websites, “What about Yahoo?” Well, ranking for Yahoo is hit and miss and there really is no real search volume  there anyway. Yahoo Local has some value but if no one is searching in Yahoo, Yahoo Local’s benefits are minimal.

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